Hosted Buyers Programme

Thanks to HELEXPO’s international collaborations and connections, the invitation and attraction of dozens of hosted buyers to the company’s exhibition events becomes a springboard for a beneficial and substantial process, with prospects for all visitors. The Hosted Buyers programme is essentially the catalyst through which exhibitors can promote and highlight their products for global markets.

FRESKON 2020 will host, as in previous events, hundreds of hosted buyers from around the world. The Hosted Buyers Programme at this year’s event will welcome importers, distributors, and representatives of major fresh fruit and vegetable transporters from approximately 30 countries, while particularly targeting markets in Europe, the Balkans, and the Middle East.

The programme’s goal is for thousands of B2B meetings to take place with the participating exhibitors, so that important deals are made on exports and synergies in the fresh produce sector. At the same time, FRESKON will also welcome hosted buyer delegations from neighbouring Balkan countries, implementing a targeted marketing and communication programme for the trade event.